John Wagner brings his long experience in the country to the helm of the media giant's local operations. By Suchit Leesa-nguansuk. With 48 million users, Thailand is Mmf sex picture of Facebook's top 10 countries in terms of s.
Bangkok by itself has more Facebook users than any other city in the world. The year-old can speak Thai after working here for more than two decades as a partner and managing director of Boston Sex very hot pic Group in Thailand.
In that role, the American headed the marketing, sales and pricing practice and was a core leader of the technology, media and telecom practice in Southeast Asia.
Mr Wagner spoke to the Bangkok Post Single busty women Tennessee Thailand's digital landscape and his role at the social media colossus.
Q: After 11 months in this job, what insights do you have into Thailand's digital advertising market?
"we are primal. a client-centric, -driven group of the top digital marketers in thailand"
One of my key observations so far is that Thai consumers are embracing digital at a much faster pace than Thai companies are able to. My role gives me exposure to a broad cross section Fuck date Sandston companies in the Thai business community, so I see and hear a lot of perspectives about digital transformation. Most companies aspire to digitally transform, but a smaller of them are successful. One key learning I have taken away from dozens of discussions with people at all levels of Thai companies is how critically important Escorts in newcastle is for senior leaders of businesses seeking mobile transformation to roll up their sleeves and drive change themselves.
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Transformation is ultimately about doing things differently, and leaders need to create a culture that empowers people to try new things and Adult Dating Personals donw town hotel set up flexible systems that allow people to make decisions and implement changes quickly. Facebook is supporting this through educational workshops, seasonal insights and online training like our Blueprint programme to help the businesses and the wider industry evolve.
Q: Do you see any outstanding traits in Thais who use social media, compared with Asian and global peers? The most ificant trait is the way Thais shop online. Facebook's mission is to help businesses, large and small, make meaningful connections with their customers and grow their businesses.
To enable this, we have launched tools and features such as the Shop section in s to give Thais more ways to discover products and services from Thai businesses, and also introduced new features to Messenger chatbots, to help businesses reduce repetitive tasks and focus on the "human" Facebook thailand contact of services and engage with customers in real time.
Q: Since Thailand is a keen user of social media, and of video on mobile in particular, how can we capitalise on this opportunity? Mobile is no longer just a device, but rather an indispensable part of our lives.
Some Thai companies have also used video to help create brand awareness and drive sales. Glazziq, New condos in orange county ca eyewear e-commerce brand, created video content that captures its new Home Try-On eyewear purchase experience, which allows customers to try on frames at home, return them at 7-Eleven stores and get eye prescriptions made at its partner stores.
The brand also tags the products it shows in videos and drives users to its Facebook shop and website to learn more and make purchases. To be part of this visual conversation, companies need to create consumer experiences that tap into people's desire for visual stimulation and engagement and to deliver brand and product stories in a mobile-first manner so that consumers catch the key messages in the first few seconds of the video.
Beyond video alone, Facebook offers a of other formats that are helpful for capturing attention and delivering messages; for example, Canvas, which is a robust and immersive format Sex Dating in Dacono CO. Adult parties. takes the best visual formats and puts them all in a single place: video, photos, panoramas, carousel. It's so engaging that people spend 25 seconds on average on a Canvas ad.
Q: How do you leverage your experience in the consulting industry at Facebook? Are there any differences between consulting and your current role? The primary focus of my role at Facebook in Thailand is to drive mobile transformation of Thai companies by helping them learn how to use Facebook as a tool to create and capture value, like acquiring new customers and increasing sales. In this sense, the role with Facebook is quite similar to the client work Nina hartley pron was leading in the consulting industry.
In both roles, my focus has been on engaging with business leaders to set goals and drive change in their organisations. One key difference is the scope of my engagement across the business community.
Whereas in consulting I was focused on a relatively narrow set of clients at any given time, at Facebook I am in close touch with a much larger set of companies across industry verticals, and also with the media and creative agencies that convert Huntingdon swingers swinging plans into action and impact.
Q: Are there any new and advanced tools and technologies you'd like to share that can help marketers and consumers improve their shopping experience? Facebook can help small businesses become large and local businesses become global.
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We want to make it easier for businesses to connect with consumers all over the world to drive growth. One Woo a man our latest solutions is the ability to run global campaigns to connect with and acquire new customers from anywhere in the world. Specifically, International Lookalikes helps businesses find new people that look like their best customers in existing markets; Worldwide or Global Region targeting helps businesses set up global campaigns and find efficient conversions; and our Country Snapshots and Insights Playbook can help Thai businesses create customised campaigns in a Blonde girl all black clothes individual country.
We are also making it easier for consumers to discover and browse products available from the businesses they care about.
Through our Shop section introduced last June, consumers can use the Message button next to a product to contact a seller, learn more and arrange a purchase. They can also Subscribe to a Shop section to receive new product updates and other notifications from businesses they are following. At our annual global developer conference, F8, we revealed our plans for the next 10 years that include investing in a of foundational Hot and horny in Olathe, including connectivity, VR and augmented reality AR.
We also announced the beta launch of Facebook Joseph chevrolet fenton, a VR app where D o exo dating sojin can hang out with friends in a fun, interactive virtual environment as if they were in the same room, as well as Camera Effects Platform, our first step towards AR. We are also introducing a new suite of tools to give you the ability to build better experiences in Messenger.
Our Platform 2. Q: How can Thais tap into the power of mobile on Facebook to expand their businesses?
Facebook usage in thailand
We have seen a wide range of Thai businesses successfully implement mobile-centric campaigns. For example, Thai startup Pomelo uses mobile to build its brand and drive sales by showcasing dynamically personalised sets of products to new and existing customers.
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Other Services. Facebook's man in Thailand 4.
Facebook's man in thailand
Facebook's man in Thailand John Wagner brings his long experience in the country to the helm of the media giant's local operations. Mr Wagner and his four-year-old son. Mr Wagner says Facebook can help local businesses go global. Mr Wagner Aa massage petaluma some members of the Facebook Thailand team. Do you like the content of this article?
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